Competition Between Safaricom And Airtel Despite The Changes
Safaricom has introduced a new voice and data tariff that will cut peak time call costs by a third. Subscribers will have a chance to buy internet bundles without expiry date aimed at curbing rival Airtel’s market share growth.
The telecoms operator said that subscribers opting for the no-expiry tariff plan will get an extra 50 percent airtime, an offer that lowers the cost of talk time.
The changes will cost subscribers Sh2.86 for a minute of talk time across all networks, down from Sh4.30 a minute, reflecting a 33 percent drop.
The new plan gives subscribers the option of buying bundles that have no expiry dates. Thus saving users from losses that have seen the three mobile phone operators sued.
This change comes after Safaricom has experienced a huge competition from other mobile networks.
Acting CEO Michael Joseph said the changes will counter competition and defend its market share in the face of the fight for subscribers.
Despite the drop, Airtel call costs are still lower compared to the new Safaricom rates.
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